How Frequent Blog Writing Helps Drive Conversions

Hiring a reputable blog writer is one of the best ways to improve your business website’s conversion rate. Blog writing is a vital piece of any company’s content marketing efforts, as regularly creating high-quality, relevant content can help attract visitors to your site and optimize its conversion rate.

At Strandberg Media Services LLC, we often say that we help turn clicks into conversions. Blog writing is a significant piece of this puzzle, as a reputable SEO content writer can use blog posts to achieve several important goals, from boosting traffic to prompting readers to take action.

As part of a holistic content strategy approach, a top-notch blog writer may even provide some ancillary benefits that surprise you, especially compared to using an AI writer. Let’s dig into the details and uncover how high-performing blog posts can drive sales for your business.

Fresh, high-quality content boosts SEO rankings.

Producing relevant new content on a regular basis is one of the best ways to build and maintain your company’s search engine optimization (SEO) rankings. Google and other search engines often prioritize sites that continually produce fresh, well-written content in the same niche.

Hiring a professional SEO content writer to regularly create original blogs for your website can significantly improve your company’s rankings for your chosen keywords or phrases. Depending on your company’s size, goals, and niche, the scheduling can vary — monthly, weekly, etc.

Few things can tank a company’s SEO rankings faster than a dormant website — the world of business websites is far from a “set it and forget it” proposition — so keeping things fresh with consistent blog writing is crucial. After all, if no one’s visiting your site, no one’s buying any products or services from it.

Blog writing can help you target underperforming SEO keywords and phrases.

If your site is too low on the list of search engine results pages (SERPs) for certain key phrases, producing blogs that focus on those phrases can be a highly productive content strategy. While major changes rarely happen overnight in the world of SEO, consistent blog writing can turn an underperforming keyword into a boon for your business.

Having a blog writer target these underachieving keywords is often a less risky content marketing approach than rewriting content elsewhere on the site. For instance, if you have an SEO content writer rewrite your homepage to focus more on these keywords, you might lose some of the SEO impact from other phrases.

A blog writer builds new ways to attract traffic to your website.

Simply put, blog writing provides your business with a new potential revenue stream. No matter what you sell or how you sell it, well-written blogs can bring in traffic for your business website — often, these visitors are people who otherwise never would’ve found you.

A skilled business blog writer can frame your products and services in a different light than standard product descriptions. This, in turn, can generate interest from new audiences and garner attention from different corners of the internet. You might even have a post go viral from time to time, either on social media or through backlinks from other websites.

Blog writing can prompt readers to take action.

Whether you’re using blog writing to generate direct sales or develop interest in a newsletter or email campaign, this practice is a crucial component of your company’s overall content marketing approach. A skilled SEO content writer can craft blogs in a way that gently guides readers to act on their impulses and emotions.

For example, right now you may be thinking, “I should hire Strandberg Media Services to guide my company’s content strategy.” In this scenario, it’s my job as a blog writer to prompt you to take action on this idea rather than simply reading the rest of the post and clicking away from this website.

This point ties in nicely with the next one, which is…

Blogs keep visitors on your site for longer durations.

Session duration is often closely linked with your site’s conversion rate — the more time visitors spend on your website, the more likely they are to make a purchase or sign up for ongoing communications. A successful blog writer helps visitors engage with the content on your site, extending their visits and increasing the likelihood of a successful conversion.

Quality blog writing can also decrease (in a good way!) two other important metrics: bounce rate and exit rate. Your website’s bounce rate measures how many visitors leave your site after viewing one page, while the exit rate measures when a visitor clicks away from your site.

While neither bounce rate nor exit rate has a direct influence on SEO, both can have an indirect effect, as high bounce and exit rates are often the result of poor-quality content. Simply put, the lower these rates are, the better your website’s content marketing strategy is working — blogs written by a top-notch SEO content writer can help ensure your visitors stick around long enough to make a purchase.

Blog writing is an inexpensive way to identify weaknesses in your website.

Blogs can highlight inefficiencies in a business website, making it easier to improve them. The more quality content your site has, the more meaningful analysis you can perform — this is an invaluable aspect of your overall content strategy.

Injecting more high-quality content into your site enables you to more effectively measure your conversion rate, engagement metrics (like bounce and exit rates), traffic sources, and more. This allows you to identify and address weaknesses in a timely manner, leading to more sales and less “empty traffic” for your website.

Improve your site’s conversion rate with high-performing blog writing from Strandberg Media Services.

Do you want to boost your website’s SEO rankings? Would you like to build new avenues for visitors to find your site? Are you interested in increasing session durations and, in turn, generating more opportunities to make a sale?

Our clients trust Strandberg Media Services for a reason — our blog writing services can successfully address all of the issues outlined in this post. Contact us today to learn more about how we can take your business website from an underperforming burden to a thriving source of traffic and income.

Take the guesswork out of your content marketing strategy and turn to our proven methods instead. Your bottom line will thank you!