Why I Became a Business Content Creator
Scott Strandberg Scott Strandberg

Why I Became a Business Content Creator

People often ask me how I ended up in my current career as a business copywriter, content strategist, and editor. My career path thus far has been nothing short of wild, with more twists and turns than most people expect from someone who’s still under 40 years old.

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The 8 Key Elements of Effective Website Content
Scott Strandberg Scott Strandberg

The 8 Key Elements of Effective Website Content

In today’s digital landscape, your website is frequently the first point of contact between your brand and potential customers. When hiring a freelance content writer to create compelling and impactful web copy, make sure they effectively communicate the following eight key elements.

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What Is Content Strategy and How Can It Help My Business?
Scott Strandberg Scott Strandberg

What Is Content Strategy and How Can It Help My Business?

Whether your business uses blogs, email campaigns, social media marketing, paid ads, podcasts, YouTube videos, or a combination, it’s vital to have a cohesive content plan. With a well-organized content strategy, your marketing efforts have clear goals and a roadmap to achieve them, instead of simply throwing a bunch of copy at a wall and seeing what sticks.

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How Frequent Blog Writing Helps Drive Conversions
Scott Strandberg Scott Strandberg

How Frequent Blog Writing Helps Drive Conversions

Hiring a reputable blog writer is one of the best ways to improve your business website’s conversion rate. Blog writing is a vital piece of any company’s content marketing efforts, as regularly creating high-quality, relevant content can help attract visitors to your site and optimize its conversion rate.

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